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Sex appeal in tv commercials

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The contemporary business world is complex and characterized by a lot of attributes all aimed at achieving success in the business operations. Competition is a major concern in business and business organizations have to engage in strategic measures to ensure that they attain a competitive advantage in relation to other business enterprises especially those that are involved in production and sale of similar products and services. There are different ways through which advertisement can be carried out depending on the results desired and the effectiveness of a given advertising method. The use of sexual appeal is one method. Although a sexual imagery such as a beautiful woman could be used, in most cases, it does not have any connection to the product being advertised.
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Sex Appeal in Advertising

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Negative Effects of Sex in Advertising - Words | Bartleby

Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e. Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances. Advertisers such as Calvin Klein, Victoria's Secret , and Pepsi just to name a few use these images to cultivate a sexy media presence. Also, sexual information is used to promote mainstream products not traditionally associated with sex.
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11 Emotional Advertising Examples Most Used by Brands

To think that these incidents were merely coincidence would be incorrect. Advertisers play with different appeals in order to make the biggest impression with us as consumers. There are several different appeals that a campaign can use to their advantage to sell the most amount of product. They include the following examples:.
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Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising. According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.
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